Investment Opportunity – Ultra-Premium Swiss Hotel

Location: Neuchâtel, Switzerland. A city combining institutional stability, international business, and a refined lifestyle, serving as a core hub for the Swiss watchmaking industry (Rolex, Cartier, TAG Heuer). Asset Type: 5-Star Superior (5S) hotel of historic character. Gross Built Area: Approx. 6,800 m². Land Area: Approx. 3,200 m².

Capacity and Layout

• Total Rooms: 66 guestrooms.

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• Suites: 5 large-format suites of up to 107 m² tailored to UHNWIs.

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• Views: Spacious rooms featuring lake or historic city views.

• Amenities: Panoramic terraces, historic salons, and direct lake access.

• Business Facilities: Private salons for board meetings, institutional events, and celebrations.

Financial Profile

• Asking Price: CHF 42,000,000 + fees.

• Price per Key: CHF 636,000 / room.

• Performance Metrics: * ADR (Average Daily Rate): Growth from CHF 520 (2022) to a forecasted CHF 650 (2025), representing a 25% increase.

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  • Average Occupancy: Growth from 62% (2022) to a forecasted 72% (2025).

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Key Investment Highlights

Ultra-Premium Positioning The asset shows clear evidence of pricing power and successful repositioning into the ultra-premium segment.

Strategic Connectivity The hotel benefits from direct rail connectivity to major Swiss hubs including Geneva, Lausanne, Bern, and Zurich.

Year-Round Demand Positioned as a year-round destination with sustained demand from both high-level corporate and luxury leisure markets.

Significant Upside Potential There is clear potential for future value-add through the implementation of wellness, medical, and longevity services, which are highly demanded in the Swiss market.

Investor Invitation

This 5-Star Superior hotel represents a unique acquisition opportunity for investors seeking a core asset in a stable, high-barrier market. It is ideally suited for those looking for a mix of historic character and modern luxury in one of Switzerland’s most prestigious industrial and business hubs.